*NOTE: This project is not an endorsement of the Salvation Army in any regard. The subject matter was assigned to me for a school project and is not representative of my views of the organization, its history, or its actions.
Large Kettle Sign
Small Kettle Sign
The design objective was to create a kettle sign used by the Salvation Army when they ask for donations. The message I chose was "love beyond," focusing on the giving nature the organization aims to achieve. The photo used for this piece was chosen to give it a loving, tender feel, while also not putting a face to the hands, meaning that the viewer can see themselves as part of it. The background is desaturated and the hands value shifted to be more vibrant and red in order to fit the brand colors and place emphasis on them.
